DOOH SSP
Capture Demandfrom GlobalProgrammatic Buyers
Broadsign's Place Exchange SSP natively speaks the language of programmatic buyers, making it effortless for them to include your inventory in major omnichannel campaigns, and for you to capture net-new digital spend.
Real programmatic out-of-home
With your current tech stack
- You’re missing out on massive digital ad spend because your OOH workflows don’t align with how online buyers purchase media today, leaving incremental budgets on the table.
- Launching programmatic deals feels like a gamble because you lack granular controls to prevent channel conflict and stop competing brands from appearing on the same screens.
- Your current technology lacks the flexibility to seamlessly integrate new tools, forcing you to choose between disruptive overhauls or stagnation.
With
- You capture incremental revenue with our SSP, which speaks the digital language of major buyers and is deeply integrated with omnichannel giants and 55+ DSPs worldwide.
- With strict brand safety filters, automated auctions and strategic pricing tools, our SSP makes it effortless to protect your network while maximizing your programmatic yield.
- Our SSP plugs seamlessly into your tech stack and is backed by our best-in-class team, guiding you through every step of your programmatic journey.
Place Exchange SSP opens up yet another programmatic channel, exposing our inventory to both OOH specialists and video investment teams at major omnichannel DSPs — providing an efficient, turnkey, and measurable way of reaching our highly valuable audiences.
Neil Shapiro
OUTFRONT
Place Exchange SSP is a turnkey solution that gives us instant access to demand across diverse buyer profiles — from DSPs to agencies to OOH specialists.
Lorraine Pyne
ZOOM Media
It's critically important to make emerging programmatic channels easy to plan, buy and optimize. Place Exchange SSP shares that philosophy and has productized around it — so we're excited to work with them and their unique set of DSPs and programmatic traders.
Wade Rifkin
Clear Channel Outdoor
Our partnership with Place Exchange SSP has allowed digital buyers to seamlessly extend their campaigns onto thousands of Lamar screens across the country, giving us invaluable access to demand from new digital buyers.
Ian Dallimore
Lamar
Place Exchange SSP is revamping the entire DOOH marketplace and creating a true programmatic environment for DOOH which has never really been done before. This type of innovation will help the DOOH segment grow to rival online and mobile.
Eli Korn
NRS Digital Media
Capture new revenue from digital buyers
Full transparency. Full control. Direct access to the DSPs that move budgets into OOH with the tools to manage every deal, creative, and campaign with confidence.
Capture net-new revenue with premium digital buyers
Seamlessly connect your screens to non-traditional OOH buyers across the largest demand ecosystem. With native support for digital capabilities, like dynamic creative tools and advanced audience targeting, we make it effortless for buyers to include your inventory in omnichannel campaigns.
Optimize your yield while strengthening buyer trust
Programmatic should amplify your revenue, not complicate it. Gain granular control over pricing and auction dynamics to maximize programmatic yield while safeguarding your direct buyer relationships. With robust competitive separation tools, you can ensure brand exclusivity and prevent clashes, building deeper trust with advertisers.
A DOOH SSP built for today and ready for tomorrow
You don’t need a full tech overhaul to access new demand. The Place Exchange SSP integrates seamlessly alongside your current tech stack. Our SSP’s modular design also ensures you can easily adopt and integrate new innovations as they emerge in the OOH landscape.
Backed by a dedicated, human-led team
Whether you’re building your revenue model from scratch or optimizing your sales strategy for bigger budgets, our team meets you where you are. We provide you with strategic guidance every step of the way, including pitching your network to top brands and agencies, winning you premium budgets that would be difficult to capture on your own.
The SSP that connects you with the most demand sources
The Place Exchange SSP is connected to more inventory than any other out-of-home SSP. Connect your inventory to put your screens in front of buyers across more than 55 of the largest DSPs worldwide.
FAQs
Do I need to change my current CMS to use the PX SSP?
No. We have a comprehensive library of pre-built integrations that allow you to integrate the Place Exchange SSP to your current tech stack.
How do I prevent my programmatic ads from competing with my direct sales?
Our SSP provides robust, granular controls to prevent channel conflict and enforce brand safety rules, ensuring competing brands never clash across your screens and environments.
Can I deliver dynamic content/ triggers?
Yes! Place Exchange SSP’s dynamic creative solution allows you to tailor your ad for each DOOH screen based on factors, like time and location of the ad being delivered. You can modify messaging based on relevant data inputs, such as weather and sports scores.
Which DSPs do you work with?
We currently have 56 connected demand-side platforms. You can learn more about our DSP partners here.
Do you have audience data?
Yes. We enable sophisticated planning against 5,000+ actionable audience segments, matching your ads to individual screens that index highest for your target audience. You can also onboard your own customer data to see how your OOH spend specifically influences your target segments.
Capture new revenue from digital buyers
Full transparency. Full control. Direct access to the DSPs that move budgets into OOH with the tools to manage every deal, creative, and campaign with confidence.
