DOOH Ad Server
Scale your OOH revenue without scaling your workload
Fragmented and manual systems cost you time and money every day. The Broadsign Ad Server unifies direct and programmatic campaign management, automating manual tasks so you can focus on growing your out-of-home revenue.
Used by leading OOH networks around the globe
PlanningSellingManaging out-of-home made simple
Your life today
- Your sales cycles are long because you manually sift through multiple spreadsheets to build proposals for every client brief, while trying to maximize your screen fill rates and network yield.
- You juggle multiple platforms for your direct and programmatic DOOH campaigns, making it hard to get a holistic view of your network revenue and bookings.
- You’re losing out on revenue opportunities because you only sell slot-based campaigns, making it hard to accommodate changing market demands and secure new budgets from omnichannel buyers.
- You book campaigns, unsure of whether they will actually deliver due to your platform’s priority-based system. You manually check campaigns mid-flight and shuffle them around to ensure ad delivery and avoid offering compensation for missed targets.
With the Broadsign Ad Server
- You get back to clients in a day with planning tools that match the best screens to each brief, while our ad server dynamically optimizes inventory use, keeping your network optimally filled.
- You manage all your directly sold and programmatic campaigns in one place, giving you full control and visibility of your network’s fill rate and monetization strategy.
- You win more deals with more advertisers by packaging your inventory to fit any audience, and selling traditional slot-based, alongside goal-based and programmatic DOOH campaigns to fit different budgets.
- You sign every contract with total confidence that what you promised will be delivered because our ad server uses a guaranteed booking model and automatically rebalances ad delivery mid-flight to guarantee campaign results.
Grow your revenue, not your workload
Stop leaving revenue on the table with fragmented systems. Turn your direct and programmatic DOOH inventory into a unified revenue engine with the Broadsign Ad Server.
Broadsign Ad Server
Turn your fragmented DOOH sales into a unified revenue engine
Planning tools that shorten your DOOH sales cycle
Turn complex RFPs into ready-to-book campaigns that drive measurable results in minutes with advanced DOOH planning capabilities. Our real-time inventory availability and comprehensive targeting tools dynamically surface the best inventory for every advertiser brief, while our predictive performance tracker dynamically updates to show how selected inventory directly contributes to campaign goals.
Full-network monetization by design, not guesswork
Gain more flexibility in how you monetize your network, while maintaining full control over how your inventory is distributed across your revenue streams, with the DOOH ad server that supports the most ways to sell directly sold and programmatic DOOH campaigns. Our optimization engine intelligently reallocates booked campaigns to make room for more while ensuring ad delivery and campaign targets remain unaffected, keeping your network optimally filled at all times.
Campaign types offered:
Share of voice •Impressions •Plays •Budget •Frequency •Takeover
Reliable results that make you the media owner of choice
Stand out from the competition by being the network recognized for its reliability in delivering campaigns and results. Built on a system that guarantees bookings, rather than on a priority basis, and equipped with an optimization engine that automatically fixes under- or over-performing ad delivery while in flight, our DOOH ad server not only delivers booked campaigns but also ensures results.
Grow your revenue, not your workload
Stop leaving revenue on the table with fragmented systems. Turn your direct and programmatic DOOH inventory into a unified revenue engine with the Broadsign Ad Server.
How media owners are using the Broadsign Ad Server
FAQs
If my client wants to run a campaign based on a budget, can I accommodate their request?
Of course! Our campaign management solution is built to help you sell your inventory in the best way for you and your customers. Whether a buyer wants a fixed or flexible campaign type, you’ll be able to set parameters to create the campaign based on budget or even a specific number of impressions. To learn more about the different types of campaigns offered, click here.
What happens once I book a campaign?
Our campaign management tool is natively integrated with our content management solution, so the campaigns you book will automatically be scheduled. Your media planners and ad operation teams will have access to the same live data to see this unfold.
Can I set up a low-priority or bonus campaign that runs if ad space is still available?
Yes! We call these “preemptible campaigns,” and you can strategically designate a campaign as preemptible and assign it to specific screens with just a click of your mouse.
What if my client wants to buy a bulk of impressions or repetitions but spread out over different parts of the network and on different dates?
You can easily set that up with our goal-based campaigns, where several runs can be combined to contribute to a singular goal.
How do I add impression data?
You can easily add impression numbers via CSV upload. The tool will ingest this data and associate the impression data to the specific screens across your inventory.
What exactly is Broadsign’s optimization engine?
Our optimization engine is an automated system that intelligently distributes campaigns across your available inventory, automatically adjusting placements to meet delivery goals, reduce under/over performance, and free up space for new campaigns. You can learn more about our optimization engine benefits here!
Can I still benefit from optimization even if I’ve got a small network with fewer screens?
Everyone can benefit from yield optimization - no matter the size of your network. Redistribution campaigns regardless of your network size is hard work, but our optimization engine automates the whole process so you can focus on selling, not logistics. Discover how Irish media owner Orb benefited from the optimization engine.
Can the system optimize the delivery of live campaigns?
As a matter of fact, it can! Our optimization engine is equipped with a rebalancing tool that enables automatic self-healing. For example, if a live campaign is under or over-performing, it will kick in to bring it back on track.
Does the Broadsign Ad Server work with my existing player?
Yes, in addition to the Broadsign Player, we can support a variety of third-party players.
Can I also book static assets through the Broadsign Ad Server?
Yes! Whether you have static faces or digital screens, our ad server lets you plan, sell and manage both in one place, eliminating administrative headaches. You can learn more about it here.
